The image above is not a mockup. What you’re looking at is a screen grab from the Video Game section of Target’s online storefront proudly touting “free shipping” on a $299.99 Xbox 360 250GB console with Kinect bundle. Unfortunately, your pulse-quickened click will be met with the existing $399.99 price tag at checkout. So what’s going on here? Are retailers gearing up for price drops on the 250GB Kinect bundle ahead of E3 or did Target’s arts and charts department just make a mistake? E3 Expo kicks off June 7th, so it won’t be long until we find out either way.
As of 5/31/2011 @ 2pm est you can still see this Target page billboard on the Target website via the Video Game storefront (View Here).
According to this advert, the Xbox 360 250bg Slim bundled with the Kinect will sell for only $299, and not only is that a $100 savings from the normal bundle (250gb bundled with Kinect are somewhat rare to begin with) but $149 (or a free Kinect!) if purchased separately.
Does this point to another price drop across the board?
It appears Target got wind of the ‘mistake’ and edited the live billboard. Now I don’t know whether to think it was just an art dept. error, or a bit of foreshadowing.